Gianuzzi PR & Comunicazione

Barbara Gianuzzi Comunicazione Tells its Story

augustus — Wed, 14 Sep 2022 07:00:23 +0000

Interview by Lorenza Scalisi

Milan, Via Sassoferrato 1, in the Porta Romana area. An address that has become a reference point for those involved in jewelry and watchmaking, from fashion to high-end. This may seem somewhat emphatic but that is not the case. Those who are surprised by this undeniable recognition in the sector are the same people who have put down roots at that address. It is here that Barbara Gianuzzi opened her communication agency in 2010, and it is here that, over the past twelve years, she has created awareness and brand identity for numerous internationally renowned brands, including her own. We meet Barbara in her agency’s bright rooms, decorated with significant details, stucco work and extremely stylish furniture.

“By nature, I never take anything for granted. Therefore, whenever big companies, having heard good things about our work, call us because they only want us and no one else, I am very surprised and, at the same time, totally thrilled. This may sound like false modesty, but in fact, it’s quite the opposite.”

It is still difficult, even in this day and age, to sell a service that is not solidly tangible nor immediate in its response but our approach establishes a partnership mode right from the beginning of the collaboration. We are an agency that makes the customer trust and rely totally on us, even when we say “no”.

We are known for this intellectual honesty and marked proactivity and that’s what makes the difference. When all is said and done, our profession is based on a dense network of relationships with delicate and fundamental balances: we deal with a sector – jewelry and watches – whose products are meant to convey emotions and whose top of the range can be a form of monetary investment as well as a symbol of important occasions. Keeping so many different concepts together, getting them to interact appropriately and ensuring that each link in the chain speaks to the most appropriate interlocutor is one of the most challenging aspects. That’s why, although the client portfolio is internally subdivided and categorized, each person in my team is familiar with the peculiarities and storytelling of each company and its product as well as the individual journalists in the field. Otherwise, we would not be able to achieve the precious mission stated in our claim, “Getting the media to talk about your brand is our job.”

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Philipp Plein, the first collection of watches

augustus — Thu, 28 Oct 2021 07:00:03 +0000

After conquering the world of fashion, the international brand debuts in watchmaking with its first spring-summer 2022 collection. The entire collection was presented on October 28^th 2021 in Milan at the Philipp Pein boutique in Corso Venezia with an event curated by our agency.
The collection is produced under license by WorldTime Watches & Jewelry SA in collaboration with Timex Group and is distributed in Italy by Thom Trade Italy.

The bold and unconventional spirit of the brand is expressed in the watch collection that communicates the iconic elements of the brand in every detail. Skulls, lettering, colors, in addition to the characteristic hexagon of the logo, are recurring elements in timepieces.

The collection will be launched as a preview in Italy, a key market for the brand, a country with a strong culture for fashion and beauty with a great passion for watchmaking.

The collection consists of 91 total references. For the Italian launch, the 33 most representative models inspired bythe brand’s DNA were selected.

The watches of the new Philipp Plein collection are designed for a masculine, feminine and unisex clientele.

Photo, Courtesy Philipp Plein

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Agalìa

augustus — Thu, 01 Apr 2021 07:00:25 +0000

It seems to see the sea from Selinunte… these are the sensations evoked by Agalià, an original agave distillate of 43.3% alcohol that talks about Sicily in every detail, starting from the brand that has a typically “Sicilian” sound, a name that comes from the combination of “agave” and “Rosalia”. The main ingredient is the Sicilian agave – zammara – a plant capable of giving a strong distinctive mark to the taste and which, in Agalìa, is enriched with aromatic notes thanks to Sicilian botanicals such as verdello lemon and India fig blades. We are proud to take up the challenge of such a special start-up and to develop the agency’s path in a segment that completes our lifestyle portfolio.

Photo, Courtesy Agalìa

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Seiko 140th

augustus — Wed, 31 Mar 2021 07:00:51 +0000

A press day in the middle of the red zone? Done! Seiko has chosen our showroom in Milan to present the new watch collections to the press. A day of appointments during which we welcomed journalists and editors in a cozy atmosphere, an environment decorated for the occasion like a Zen garden. Maple trees, green orchids and green anthuriums framed the creations that celebrate the 140th anniversary of the Seiko Manufacture. A special day characterized by the pleasure of meeting our business partners finally again face-to-face. A day kissed by a wonderful Spring sun.

Photo, Valerio Donghi

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Ulysse Nardin

augustus — Mon, 15 Feb 2021 08:00:44 +0000

We are honored to welcome Ulysse Nardin among our prestigious Haute Horlogerie brands. Ulysse Nardin is the Pioneering Manufacture inspired by the sea and delivering innovative timepieces to free spirits.Its on-board marine chronometers are among the most reliable ever designed and remain very popular with collectors all over the world. A pioneer in cutting-edge technologies and the use of innovative materials such as silicon, Ulysse Nardin is one of the few manufactures with the in-house expertise necessary to produce its own high-precision components and movements. Ulysse Nardin is taking action in two main ways to help conserve the oceans: reducing marine plastic pollution and developing scientific knowledge in shark conservation, animals which are its emblem. Welcome on board!

Photo, Courtesy Ulysse Nardin

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Ceci 1938

augustus — Mon, 01 Feb 2021 08:00:17 +0000

Let’s toast to our debut in the F&B segment with CECI 1938, we are proud to represent an Italian company that expresses the excellence of the territory with an avant-garde approach. Tradition, innovation and a design twist, a formula that CECI 1938 has made its own and which is the basis of the unique creations signed by the famous winery from Torrile. Lambrusco, the flagship of the winery’s production, becomes with CECI 1938 the manifesto of a new young and contemporary lifestyle, it represents a wine that expresses the joy of living through the charm of red bubbles.

Photo, Courtesy Ceci 1938

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OPS! We did it again

augustus — Thu, 07 Jan 2021 08:00:13 +0000

The new year 2021 has opened for us with the return of Diffusione Orologi among our customers. Diffusione Orologi is the company that produces and distributes jewelry and watch brands such as OPSOBJECTS, flagship of the company, Kulto925, Kulto, Iamthewatch – owned brands – and Olivia Burton, MVMT, PdPaola brands in distribution. OPSOBJECTS is the brand with which we marked our debut as an agency in 2010.

With the company, after years we have rediscovered to still share the same passion and the same exciting memories in our hearts, that remind us of our beginnings. Happy to meet again, because the first love is never forgotten!

Photo, Courtesy Opsobjects

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#Riflessioni (Reflections)

augustus — Thu, 15 Oct 2020 15:53:53 +0000

This is the title of the 2020 agency press day. A play on words linked to this year’s set-up made up entirely of large mirrors that have made it possible to create optical illusions for which the spaces have expanded, the images multiplied to infinity, everything has become reflection and every detail has been amplified. The essential mood of the reflective structures was the setting for the display of the novelties of all customers, watchmaking, jewelry, writing instruments, design and fashion. Together with the representatives of the brands, we have welcomed the press… and shared #reflections!

Photo, Valerio Donghi

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Égérie, Press Presentation

augustus — Tue, 06 Oct 2020 07:00:39 +0000

6th and 7th October 2020. The Vacheron Constantin boutique in Via Verri welcomed typical elements of a Haute Couture atelier to host the presentation of the new Égérie watch collection, born from the encounter between Haute Horlogerie and Haute Couture. The invited press was welcomed in an elegant, ethereal context… to discover the six models of the new line of strictly feminine watches. Delicate colors, diamonds and the poetry of the moonphases have led guests into a watchmaking universe full of details, meticulous workmanship that refers to embroidery, needles, lace and sartorial care. Exceptionally on display a selection of women’s watch creations from the 1900s from the Maison’s Heritage collection.

Photo, Valerio Donghi

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Grand Seiko Kick Off

augustus — Thu, 24 Sep 2020 07:00:13 +0000

24th September 2020. One of the most beautiful rooftops in Milan, a late summer day that gave us wonderful skies! This is the context in which we organized the Grand Seiko “kick off” in Italy, the first meeting with the press of the President of Grand Seiko Europe Frédéric Bondoux and the exhibition of watchmaking innovations dedicated to the brand’s 60th anniversary. An exclusive day for the press, a day in which – after a long time – we met again with the people we have always worked with! Super-instagrammed, the Grand Seiko floating logo in the pool.

Photo, Valerio Donghi

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